If you’re fairly new to Search Engine Optimization, yet feel like you have a general understanding of what’s going on, but don’t exactly know where to begin, then this guide about The Basics of Search Engine Optimization should get you started. Take it one day at a time.
Basic Website SEO: A 5-Day Overview from Cubicle10
Start by asking yourself the following questions. If you answer “No” to any of them, then it would be in your best interest to shore-up those steps. You’ll want to turn each “no”, into a “yes”.
- Have you done a FREE Google “site:” search for your domain name (with and without the www) to get an idea of how many pages on your site are indexed in Google. Plus, you’ll likely learn which version Google has indexed; the www or the non-www version of your website.
- Have you signed-up for your corresponding, domain related G-Mail accounts?
- Is your website verified in Google Webmaster Tools?
- Have you setup and verified your website in Bing Webmaster Tools?
- Did you setup Google Analytics and install the website tracking code in the <head> section of all your webpages?
- Are your Google Webmaster tools and Google analytics accounts linked together?
- Is your Google Business listing – branded, optimized AND verified? Is it showing the correct address?
- Have you politely responded to any negative, online reviews about your business?
- Have you setup your FREE Google AdWords account?
- Have you already or are you currently working on claiming and branding:
- pertinent business listings profiles,
- local directories,
- review sites and
- social media accounts
Performing the right kind of Keyword research is critical; it’s a cornerstone for local, small business SEO strategies. By using Google’s FREE Keyword research tool in AdWords, website owners can get estimated search volume for the valuable, business related terms people are typing in to Google. These Keywords will help focus your SEO, online marketing efforts, and guide you on your way to writing tasteful Meta tags, and more.
Have you performed a basic, online competitor analysis in your market? By searching for your most important keywords in Google and other search engines, you’ll gain valuable insight about which of your competitors are outranking you and where you can begin your marketing efforts to close the gaps.
The second part of this is twofold:
- Having the SEO tools available to efficiently help you figure out your competitors’ online SEO strategies, and
- Using that information to your advantage.
Like with most other things in life, “Knowledge is Power.” Same goes for SEO.
On-page Search Engine Optimization (SEO) includes making sure your Meta data follows “best practices” while utilizing keywords from the research you have performed.
In Google’s SEO Guide for Beginners, the first topic pertains to writing Meta Titles. These are the big blue headings that show up on the Search Engine Results Page (SERP) when performing an internet search. You’ll want to make sure your titles are the correct length and implement keywords but are not “spammy” (i.e., avoid typing in all caps and don’t repeat the same words over and over).
If you’ve read #1 – #4, and your eyes are glossed over and wondering what the heck I have been talking about… but you would like to learn more about SEO, then go to www.cubicle10.com/colorado-springs-seo-beginners.
You’re invited to join our email list to be notified of Cubicle10’s FREE SEO for beginner’s classes in Colorado Springs.
And for the person who isn’t interested in keeping up with an ever changing technical field while at the same time, focusing on their core business offerings – then Day #5 is the day to contact Cubicle10 for your FREE SEO and website analysis. This consultation will provide you with a really solid overview about how search engine optimization may be able to help improve your organic search placement.
Important SEO Tool Links Mentioned
- Google Analytics | google.com/analytics
- Google Webmaster Tools | google.com/webmasters
- Google AdWords | adwords.google.com
- Bing Webmaster Tools | bing.com/toolbox/webmaster
- Google’s SEO Starter Guide | static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
- Moz Beginners Guide to SEO | moz.com/beginners-guide-to-seo